S-Factor is more than a scent or masking agent...It's a genuine fish feeding stimulant and attack response trigger.

Engineered after years of research by a marine biologist working on Australian salt and freshwater species, S-Factor combines a complex matrix of amino acids and salts proven to attract, excite and stimulate predatory fish. S-Factor makes fish bite and encourages them to hold on longer.

Use S-Factor on all soft and hard lures, jigs, flies... even natural baits!