A "raw" feeling to produce. 

A live concert that brings Egi to life.

The keyword is "raw" feeling.

Reproduce the movement of the bait to escape in order to capture the situation that "I should have a bigfin reef squid but I do not hold it" . A "smooth dirt" with a sense of life and a "fluttering action" that flutters the bait so that it flips over . The combination of these two creates the "lively action" that is the origin of the name .